Titan's lab-grown diamond jewellery entry resurfaces: beYon's first Mumbai store
Titan Company launched its lab-grown diamond jewellery brand, beYon, with an inaugural Mumbai store on December 29, a move now resurfacing, with further outlets planned in Mumbai and Delhi.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. It plans additional Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid demand for alternatives to natural diamonds.
Why this matters
The move follows resurfaced reports of Titan's December 29 beYon launch and first Mumbai store. A recent BofA signal also named Titan among 18 India buys.
Store-opening is steady, with 1,673 signals recorded over the past 90 days; no QoQ comparison was provided.