Titan resurfaces its beYon lab-grown diamond store launch in Mumbai

Titan Company entered the lab-grown diamond jewellery segment with beYon, having opened its first exclusive Mumbai store on December 29. The retailer had also planned additional beYon outlets across Mumbai and Delhi, expanding its jewellery portfolio beyond Tanishq, Mia and Zoya.

— Filed Sun, 2 Aug, 2026, 08:50 IST · Source Financial Express · BrandWagon · Updated

Titan will enter lab-grown diamond jewellery with beYon, opening its first exclusive Mumbai store on December 29. The company plans additional Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid growing demand for diamond alternatives.

Why this matters

Follows recent signals on Titan’s lab-grown diamond entry, including beYon’s first Mumbai store and the resurfaced December 29 launch. The move expands Titan’s jewellery portfolio beyond Tanishq, Mia and Zoya.

Store openings remain steady, with 1,674 signals recorded in the past 90 days.