Tanishq eyes US expansion after opening its first New Jersey store
Titan-owned jewellery brand Tanishq is planning further US stores, including in Chicago, after entering New Jersey. The brand sees opportunity in the $60 billion North American jewellery market and is tailoring formats and assortments for Indian diaspora and wider US consumers.
Tanishq, operated by Titan, says its first US store in New Jersey targets a high-income Indian diaspora and sees major expansion potential. The brand plans additional cities including Chicago, while adapting store and product designs for US consumers.
Why this matters
The move follows recent signals on Tanishq's first US store in New Jersey and planned Chicago expansion, both highlighting a diaspora-led strategy aimed at the wider American market.
No QoQ comparison is provided; store-opening is steady with 1,676 signals recorded over 90 days.