Titan resurfaces December move to debut lab-grown diamond brand beYon with first Mumbai store
Titan Company launched beYon, its lab-grown diamond jewellery brand, through an inaugural Mumbai store on December 29. The retailer plans additional beYon outlets in Mumbai and Delhi, extending its jewellery portfolio beyond Tanishq, Mia and Zoya.
Titan will launch beYon, its lab-grown diamond jewellery brand, with an inaugural Mumbai store on December 29. It plans further Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid rising demand for diamond alternatives.
Why this matters
The launch follows recent signals resurfacing Titan's December opening of its first beYon lab-grown diamond store in Mumbai and its entry into the lab-grown diamond category.
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