Tanishq's US runway resurfaces: New Jersey debut, Chicago next
Resurfacing a January 2023 move, Titan's jewellery brand targeted the Indian diaspora after opening its first US outlet in New Jersey. Tanishq said it had spent two years studying North America and planned a Chicago expansion before adapting formats and assortments for the wider US market.
Tanishq, Titan’s jewellery brand, sees major US expansion potential after opening its first New Jersey store. It will target the Indian diaspora, expand to Chicago and adapt designs, formats and products before pursuing mainstream American consumers.
Why this matters
The signal aligns with prior reports that Tanishq opened its first New Jersey store, eyed Chicago next, and saw a US growth runway for Indian retail brands.
Store-opening is steady, with 1,510 signals in the past 90 days; QoQ change was not provided.