Tanishq eyes Chicago after opening its first US store in New Jersey
Titan-owned Tanishq has entered the US through a store on New Jersey’s Oak Tree Road, initially targeting the Indian diaspora. The jewellery brand sees a $60 billion North American market opportunity and is planning a Chicago presence with US-specific formats and designs.
Tanishq entered the US with a first store on New Jersey’s Oak Tree Road, targeting the Indian diaspora before broader-market expansion. Titan sees a USD 60 billion jewellery opportunity and plans a Chicago presence, with US-specific formats, designs and products.
Why this matters
The move extends Tanishq’s US growth pattern, following signals on its New Jersey debut, Chicago expansion plans and growth potential for Indian retail brands beyond the diaspora.
Store-opening activity is steady, with 1,504 signals recorded in the past 90 days.