Resurfacing a February 2023 move: Tanishq eyed Chicago after opening its first US store in New Jersey
Titan Company’s jewellery brand Tanishq entered the US in February 2023 with a New Jersey store and plans for further diaspora-led expansion, including Chicago. The brand saw an opportunity in the USD 60 billion North American jewellery market after two years of market study.
Tanishq, Titan Company’s jewelry brand, opened its first US store in New Jersey and sees significant diaspora-led growth potential. After studying the market for two years, it plans expansion to cities including Chicago with locally adapted designs and store formats.
Why this matters
The Chicago plan aligns with recent reporting on Tanishq’s US runway after its New Jersey debut and its view that more Indian retail brands can find opportunity in the US.
Store-opening is steady, with 1,515 signals recorded in the past 90 days.