Titan entered lab-grown diamonds with first beYon store in Mumbai, resurfacing a December move
Titan Company launched beYon, its lab-grown diamond jewellery brand, with its first Mumbai store on December 29 — a move resurfacing now. The retailer plans additional beYon outlets across Mumbai and Delhi, extending its jewellery portfolio beyond Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. It plans further Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid growing demand for diamond alternatives.
Why this matters
The store opening follows Titan Company’s recent Q1 FY2026-27 corporate governance and shareholding disclosures, while another recent signal also flagged the late-December beYon launch in Mumbai.
Store-opening is steady, with 1,487 signals in the past 90 days; no QoQ comparison was provided.