Tanishq's Chicago ambitions resurface after its first US store opened in New Jersey (Jan 2023)
Resurfacing a January 2023 move, Titan's jewellery brand Tanishq built its US presence from an initial New Jersey outlet, with Chicago among planned next locations. The brand first targeted Indian-American shoppers before broadening its appeal through locally tailored products and retail formats.
Tanishq opened its first US store in New Jersey and plans expansion including Chicago, targeting the Indian diaspora before broader consumers. Titan says the USD 60 billion North American jewellery market offers significant opportunity for Indian retail brands, requiring localized products and formats.
Why this matters
Tanishq’s planned Chicago expansion follows recent signals that its US entry could create opportunities for more Indian retail brands in the market.
Store openings are steady, with 1,480 signals recorded in the past 90 days.