Titan's entry into lab-grown diamonds resurfaces: first beYon store opened in Mumbai in late December
Titan Company opened beYon, its lab-grown diamond jewellery brand, in Mumbai on December 29, 2025, with more outlets planned across Mumbai and Delhi. The move adds a diamond-alternative proposition alongside Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. The company plans further Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid rising demand for diamond alternatives.
Why this matters
The opening follows recent Titan signals on its lab-grown diamond jewellery push and entry, alongside Titan's Q1 FY2026-27 integrated governance report.
Store-opening activity is steady, with 1,475 signals recorded in the past 90 days.