Tanishq's first US store in New Jersey resurfaces, with Chicago cited as next target
Resurfacing a February 2023 move, Titan-owned Tanishq entered the US with a New Jersey store and outlined plans for further expansion, including Chicago. The brand was initially targeting Indian-American consumers while assessing the wider North American jewellery market.
Tanishq opened its first US store in New Jersey and plans expansion including Chicago, targeting the Indian diaspora before the broader market. Titan says the USD 60 billion North American jewellery market offers significant opportunity for Indian retail brands.
Why this matters
The update follows signals on Tanishq's Chicago ambitions after its New Jersey opening and its view that US entry could create runway for more Indian retail brands.
Store-opening is steady at 1,486 signals over the past 90 days; no QoQ change is provided.