Tanishq's US rollout resurfaces: Chicago was among next expansion targets
Titan Company's jewellery brand opened its first US store in New Jersey and was preparing to expand into markets including Chicago, according to a resurfacing January 2023 move. The initial focus was the Indian diaspora, while assortments and store design were being adapted for a broader US customer base.
Tanishq, operated by Titan Company, opened its first US store in New Jersey and plans expansion including Chicago. Targeting the Indian diaspora initially, it is adapting products and store design for US consumers and sees a large opportunity for Indian retail brands.
Why this matters
The resurfaced plan aligns with recent signals on Tanishq's US growth push after its New Jersey opening and Chicago's place on its expansion map.
Store-opening activity is steady, with 1,584 signals recorded in the past 90 days.