Tanishq opens first US store in New Jersey, eyes Chicago and $60B North American jewelry market
Tata's Titan-run Tanishq has entered the US with its debut New Jersey store, targeting the high-income Indian diaspora after a two-year market study. The brand sees a $3 billion Indian American segment within a $60 billion North American jewelry market and plans a Chicago expansion.
Tanishq, Tata's Titan-run jewelry brand, opened its first US store in New Jersey and sees huge opportunity in America for itself and other Indian retail brands, targeting the high-income Indian diaspora with plans to expand to Chicago.
Why this matters
Tanishq's New Jersey debut marks its US entry, with Chicago flagged as the next market as Indian retail brands increasingly chase American diaspora demand.
Store openings holding steady with 769 signals over the past 90 days.