Tanishq opens first US store in New Jersey, eyes Chicago and a $3B diaspora market
Tata's jewelry retailer Tanishq has entered the US via a store on New Jersey's Oak Tree Road, targeting the Indian American segment worth $3 billion within a $60 billion US jewelry market. After a two-year study, the brand plans Chicago next and sees broad opportunity for Indian retail brands abroad.
Tanishq, Tata's jewelry retailer, opened its first US store on New Jersey's Oak Tree Road, targeting the Indian diaspora, and sees huge American opportunity for itself and other Indian retail brands, with Chicago expansion planned.