Tanishq opens first US store, eyes Chicago as it courts Indian diaspora
A month after debuting on New Jersey's Oak Tree Road, Tata-owned Tanishq is targeting the USD 3 billion Indian American jewelry segment within a USD 60 billion US market. The Titan brand plans city expansion including Chicago, positioning itself as a pathfinder for other Indian retail brands entering America.
Tata's Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge US opportunity via Indian diaspora and plans expansion to cities like Chicago, aiming to pave the way for other Indian retail brands.