Tanishq opens first US store, eyes Chicago as it courts $3B Indian American jewelry segment
Tata's Tanishq launched its debut US store on New Jersey's Oak Tree Road, targeting the diaspora within a $60 billion American jewelry market. The Titan-owned brand plans further expansion to cities like Chicago and says the US offers huge opportunity for other Indian retail brands.
Tanishq, Tata's jewelry brand, opened its first US store on New Jersey's Oak Tree Road, targeting the Indian diaspora, and says America offers huge opportunities for other Indian retail brands, with plans to expand to cities like Chicago.