Tanishq eyes US growth, urges Indian retail brands to follow into $60B market
A month after opening its first US store on New Jersey's Oak Tree Road, Tata's Tanishq is targeting the $3 billion Indian American jewelry segment and plans a Chicago expansion. Backed by a two-year market study, the Titan brand calls the $60 billion US jewelry market a huge opportunity for Indian retailers willing to adapt designs.
Tata's Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge US opportunity in the Indian diaspora and plans Chicago expansion, urging other Indian retail brands to follow with adapted designs.
Why this matters
Builds on Tanishq's New Jersey US debut and Chicago plans, extending its pitch beyond the $3bn Indian-American segment to the $60B North American jewelry market and urging Indian retailers abroad.
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