Tanishq eyes US growth after New Jersey debut, plots Chicago next

A month after opening its first US store on New Jersey's Oak Tree Road, Tata's Tanishq is targeting the USD 3 billion Indian American jewelry segment within a USD 60 billion US market. Backed by a two-year study, it plans a Chicago store and urges other Indian retail brands to enter mindfully.

— Filed Wed, 1 Jul, 2026, 15:35 IST · Source Financial Express · BrandWagon · Updated

Tata's Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge American opportunity via the Indian diaspora, plans Chicago expansion, and urges other Indian retail brands to enter mindfully.