Tanishq eyes US growth after New Jersey debut, plans Chicago store next
A month after opening its first US store, Tata's Tanishq targets America's USD 60bn jewelry market via the USD 3bn Indian American segment. Backed by a two-year market study, the brand plans Chicago expansion and says it can pave the way for other Indian retail brands entering the US.
Tata's Tanishq, a month after opening its first US store in New Jersey, sees huge opportunity in America's USD 60bn jewelry market via the Indian diaspora, plans Chicago expansion, and expects to pave the way for other Indian retail brands.
Why this matters
Following its New Jersey debut a month ago, Tanishq confirms Chicago as its next US market, deepening its diaspora-focused push and pitching America as an opportunity for Indian retail brands.
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