Tanishq eyes Chicago after opening its first US store in New Jersey
Tata-owned Tanishq is using its New Jersey debut to test the US market, with Chicago next on its expansion agenda. The jeweller sees a diaspora-led entry point in a North American market estimated at $60 billion, while adapting assortments and formats for wider US appeal.
Tanishq, operated by Tata’s Titan Company, opened its first US store in New Jersey and sees significant diaspora-led opportunity. It plans Chicago expansion and is adapting designs, formats and products before targeting the broader American jewellery market.
Why this matters
The Chicago plan extends Tanishq’s recently reported US entry: prior signals covered its first New Jersey store, diaspora-led expansion and plans to reach a broader American market.
Store openings are steady, with 1,680 signals recorded in the past 90 days.