Tanishq Beams 'Kundan Stories' onto Bandra Bandstand with 40-Foot Holo-Projection
Tata's Tanishq launched its Kundan Stories collection via a 40-foot holographic projection at Mumbai's Bandra Bandstand on 23-24 April 2025, timed to Akshaya Tritiya and wedding season. Partnering Laqshya Media and Inventech, the 200-hour build spotlights traditional kundan craftsmanship through experiential OOH.
Tanishq launched its Kundan Stories collection via a 40-foot holo-projection activation at Mumbai's Bandra Bandstand on 23-24 April 2025, timed to Akshaya Tritiya and wedding season, partnering Laqshya Media to spotlight traditional kundan craftsmanship.