Swiggy Instamart experiments with physical retail beyond quick commerce
Swiggy Instamart is testing a physical retail presence, signaling a potential move beyond its delivery-led quick-commerce model and toward an omnichannel consumer proposition.
Swiggy Instamart is experimenting with physical retail, signaling a potential expansion beyond its quick-commerce delivery model.
Why this matters
The test follows prior signals that Swiggy Instamart's physical retail format test resurfaced in December and that it was experimenting beyond delivery-led quick commerce, indicating recurring exploration of an offline channel.
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