Swiggy Instamart's Physical Retail Experiment Resurfaces
Resurfacing a December move, Swiggy Instamart tested a physical retail format, signalling a potential shift beyond its delivery-led quick-commerce model and toward an omnichannel presence.
Swiggy Instamart is experimenting with a physical retail format, signalling a potential expansion beyond its quick-commerce delivery model.
Why this matters
The December test aligns with recent signals tracking Swiggy Instamart's physical retail experiments and expansion beyond its delivery-led quick-commerce model.
Omni-channel is accelerating, up 209,300% QoQ.