Swiggy Instamart explores physical retail in an omnichannel experiment
Swiggy Instamart is reportedly testing physical retail, extending its quick-commerce model beyond the app. Store format, locations, rollout scale, investment and launch timeline have not been disclosed.
Swiggy Instamart is reportedly experimenting with physical retail. The supplied item provides no details on store format, locations, rollout scale, investment or launch timeline.
Why this matters
The report follows the prior signal, “Swiggy Instamart's Physical Retail Test Beyond Quick-Commerce Delivery Resurfaces,” indicating continued exploration of an app-plus-store model.
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