Swiggy Instamart tests a move into physical retail
Swiggy Instamart is experimenting with physical retail, signalling an extension beyond its delivery-led quick-commerce model. Details on store format, locations, investment, timing and rollout scale have not been disclosed.
Swiggy Instamart is experimenting with physical retail, signaling a potential expansion beyond its quick-commerce delivery model. The supplied item provides no further details on locations, format, investment, timing or scale.
Why this matters
The test follows recent signals that Swiggy Instamart was exploring physical retail beyond quick-commerce delivery, reinforcing an emerging omnichannel experiment.
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