Swiggy Instamart experiments with a physical retail format
Swiggy Instamart is testing a physical retail format, signalling a potential move beyond its delivery-led quick-commerce model. Details on the format, locations, scale and timeline have not been disclosed.
Swiggy Instamart is experimenting with a physical retail format, signalling a potential expansion beyond its quick-commerce delivery model. No details on locations, scale, launch timeline or format were provided in the supplied content.
Why this matters
The test follows recent Swiggy Instamart signals on physical retail beyond quick commerce, including a resurfaced December reference to moving beyond its delivery-led model.
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