Swiggy Instamart experiments with physical retail
Swiggy Instamart is reportedly testing a physical retail play, signalling a potential move beyond app-led quick commerce. Details on the store format, locations, operating model, investment and rollout timeline have not been disclosed.
Swiggy Instamart is reported to be experimenting with physical retail. The supplied item contains no details on the format, locations, rollout timeline, investment or operating model.
Why this matters
The reported test follows Instamart's 2025 expansion to 100 cities after adding 32 markets and former Myntra chief Nandita Sinha taking the lead; a December physical-retail move had also resurfaced.
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