Swiggy Instamart experiments with physical retail formats
Swiggy Instamart is testing physical retail, signalling a potential move beyond app-led quick commerce into offline, consumer-facing formats.
Swiggy Instamart is experimenting with physical retail, signalling a potential expansion beyond its quick-commerce delivery model into offline consumer-facing formats.
Why this matters
The test extends Swiggy Instamart's December move beyond delivery, previously covered in signals on its physical retail test and the resurfaced report of that experiment.
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