Swiggy Instamart's physical retail test resurfaces, revisiting a December move beyond delivery
Swiggy Instamart's experiment with a physical retail format, signalling a potential move beyond its app-led quick-commerce delivery model, is resurfacing after first emerging in December, according to Inc42.
Swiggy Instamart is experimenting with a physical retail format, signalling a potential expansion beyond its quick-commerce delivery model.
Why this matters
The resurfaced test follows reports that Swiggy Instamart was experimenting with physical retail and a March 2025 expansion to 100 cities after adding 32 markets.
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