Summer heat torches demand for ice cream, cold drinks and skincare — quick-commerce reaps the gains
India's sweltering summer sent summer-goods sales soaring, with quick-commerce platforms the biggest winners. Ice cream GMV hit ~Rs 560 crore (+140% YoY), cold beverages ~Rs 460 crore (+114% YoY) and face-care ~Rs 380 crore (+96% YoY) as Blinkit, Zepto and Instamart push into Tier-II/III cities.
India's harsh summer drove sharp demand for ice creams, cold beverages and skincare, with quick-commerce platforms (Blinkit, Zepto, Instamart, Amazon Now, Flipkart Minutes) the biggest beneficiaries as they expand into Tier-II/III cities.