Quick commerce overtakes ecommerce as FMCG's largest online channel in India

Q-com now drives 60-75% of online FMCG sales for top brands in FY26: Dabur 75%, Britannia/Tata Consumer 70%+, Parle/AWL 65%, ITC 58%. Channel growing 70-100% YoY, cannibalizing ecommerce, modern trade and kirana while unlocking premium assortment.

Quick commerce drives 60-75% of online FMCG sales for top India brands in FY26, overtaking ecommerce with 70-100% YoY growth.

ET Small Business · 5/27/2026, 12:39:44 AM · Ask about this →

Quick Commerce (Blinkit, Zepto, Swiggy Instamart) + AWL Agri Business + Britannia + Dabur + ITC + Parle Products + Tata Consumer Products +