Quick Commerce (Blinkit, Zepto, Swiggy Instamart)
Ask about this →0 mentions · last seen 6/5/2026
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Quick commerce now drives 60-75% of online FMCG sales for India's top packaged goods majors in FY26
Blinkit, Zepto and Instamart have overtaken traditional e-commerce for ITC, Tata Consumer, Britannia, Dabur, Parle and AWL—Dabur jumped to 75% in Q4 from 50% a quarter earlier. The shift fuels premiumization but squeezes margins, threatens kiranas and faces a tier-2/3 scalability test.
ET Small Business · 5/30/2026, 9:52:03 AM
Quick commerce overtakes e-commerce as FMCG's largest online channel, hitting 75% at Dabur
Q-comm now drives 60-75% of online FMCG sales for Dabur, Britannia, Tata Consumer, ITC and Parle, growing 70-100% YoY. Britannia targets 85% in FY26 as Blinkit, Zepto and Instamart cannibalise e-commerce, modern trade and kirana while unlocking premium assortments beyond top metros.
ET Retail · 5/27/2026, 5:23:59 AM
Quick commerce overtakes ecommerce as FMCG's largest online channel in India
Q-com now drives 60-75% of online FMCG sales for top brands in FY26: Dabur 75%, Britannia/Tata Consumer 70%+, Parle/AWL 65%, ITC 58%. Channel growing 70-100% YoY, cannibalizing ecommerce, modern trade and kirana while unlocking premium assortment.
ET Small Business · 5/27/2026, 12:39:44 AM