Quick commerce overtakes e-commerce as FMCG's largest online channel, hitting 75% at Dabur

Q-comm now drives 60-75% of online FMCG sales for Dabur, Britannia, Tata Consumer, ITC and Parle, growing 70-100% YoY. Britannia targets 85% in FY26 as Blinkit, Zepto and Instamart cannibalise e-commerce, modern trade and kirana while unlocking premium assortments beyond top metros.

Q-comm now drives 60-75% of online FMCG sales for Dabur, Britannia, Tata Consumer, ITC and Parle, growing 70-100% YoY. Britannia targets 85% in FY26 as Blinkit,

ET Retail · 5/27/2026, 5:23:59 AM · Ask about this →

Quick Commerce (Blinkit, Zepto, Swiggy Instamart) + AWL Agri Business + Britannia + Dabur + ITC + Parle Products + Tata Consumer Products +