Sony sees India overtaking the US as its largest BRAVIA TV market within 5–10 years
Sony is betting on rising demand for premium, large-screen televisions in India, where it says it holds 32% of the 65-inch segment, 33% of the 75-inch segment and 40% of the 85-inch segment. The company has launched the BRAVIA 9 II range, including a 115-inch model priced at Rs 28.99 lakh.
Sony expects India to overtake the US as its largest BRAVIA TV market within five to ten years, driven by premium large-screen demand. Sony India launched its BRAVIA 9 II range, including a 115-inch model priced at Rs 28.99 lakh.
Why this matters
The outlook follows Sony India’s launch of a ₹28.99 lakh 115-inch BRAVIA 9 II TV and its Diwali push for double-digit growth in premium TVs, audio and gaming.
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