Sony India bets on premium TVs as 55-inch-plus demand grows 30–40%
Sony India has launched its 115-inch BRAVIA 9II flagship and is targeting ₹10,000 crore in revenue within a couple of years, citing double-digit demand for large-screen TVs across metros and tier-2 and tier-3 markets.
Sony India launched its 115-inch flagship BRAVIA 9II TV and targets ₹10,000 crore revenue within a couple of years. It cites 30-40% growth in 55-inch-plus TVs, driven by premiumisation across metros and tier-2 and tier-3 towns.
Why this matters
The move follows Sony India's 115-inch BRAVIA 9 II launch at ₹45.99 lakh and its forecast that India could overtake the US as its largest BRAVIA TV market within 5–10 years.
Retail-brand signals are accelerating, up 95,675% QoQ.