Sony India targets ₹10,000 crore revenue as premium TV demand accelerates
Sony India has introduced a 115-inch BRAVIA 9 II flagship and expects to reach ₹10,000 crore in revenue within a couple of years. The company cites 30–40% growth in the 55-inch-and-above TV segment, with demand extending beyond metros into tier-2 and tier-3 markets.
Sony India launched its 115-inch BRAVIA 9II flagship TV and targets ₹10,000 crore revenue within a couple of years. It cites premium-TV demand across metros and tier-2/3 towns, with 55-inch-plus segment growth of 30-40%.
Why this matters
The revenue goal extends Sony India's premium push: it launched the 115-inch BRAVIA 9 II at ₹28.99 lakh, forecast double-digit Diwali growth across TVs, audio and gaming, and expects India to surpass the US as its largest BRAVIA TV market.
Retail-company signals are accelerating, up 229950% QoQ.