Sony bets on India’s mid-premium TV market, sidestepping the price war
Sony is expanding BRAVIA and home-audio retail experiences in India, targeting the $500–$1,500 TV segment with India-specific products as large-screen demand grows nearly 30%. The company says India could become its biggest BRAVIA market within five to 10 years.
Sony is prioritising India as a strategic BRAVIA and home-audio growth market, targeting mid-premium TVs with India-specific products and expanded experiential retail while avoiding price competition with Chinese and South Korean rivals.
Why this matters
The move extends Sony’s India home-cinema push, following its BRAVIA Theatre lineup launch and Rs 2.4 lakh flagship Trio signal, while shifting focus toward mid-premium TVs and retail experiences.
Retail-brand signals are accelerating, up +96,800% QoQ.