Snitch acquires Berrylush to enter womenswear
Indian menswear D2C brand Snitch has acquired womenswear label Berrylush, with plans to relaunch it as Berrylush 2.0 alongside founder Anusha Chandrashekar. Deal terms were not disclosed.
Indian menswear D2C brand Snitch acquired womenswear label Berrylush, entering the women’s fashion category. Snitch will work with Berrylush founder Anusha Chandrashekar to relaunch it as Berrylush 2.0; deal terms were undisclosed.
Why this matters
Snitch’s Berrylush acquisition follows its recent 'Rooted in Nature' botanical tee launch at Rs 1,299, extending the menswear D2C brand from product-line expansion into womenswear.
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