Snitch acquires Berrylush to enter women’s fashion
Indian D2C menswear brand Snitch has acquired women’s fashion label Berrylush in an undisclosed deal. Berrylush will retain its brand while tapping Snitch’s product, technology, supply-chain, marketing and omnichannel capabilities.
Indian D2C menswear brand Snitch acquired women’s fashion label Berrylush, entering women’s apparel. Berrylush will retain its brand while using Snitch’s product, technology, supply-chain, marketing and omnichannel capabilities; deal value was undisclosed.
Why this matters
The acquisition broadens Snitch beyond menswear after its recent botanical tee launch, adding a women’s fashion brand while extending Snitch’s operating capabilities to Berrylush.
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