Snitch acquires Berrylush, enters women’s fashion with ₹1,000 crore ambition
The menswear-led D2C brand has acquired a 100% stake in Berrylush, which will retain its identity and team. Snitch will add product, technology, supply-chain, marketing and omnichannel support as it pursues a ₹1,000 crore women’s-fashion business and a ₹1,400 crore FY27 revenue target.
Snitch acquired Berrylush to enter India’s women’s fashion market, retaining its brand and team while adding product, technology, supply-chain, marketing and omnichannel support. Snitch plans Berrylush 2.0 and targets ₹1,400 crore revenue in FY27.
Why this matters
The deal follows recent Snitch signals on acquiring Berrylush to enter womenswear and its ₹1,299 Rooted in Nature botanical tee launch.
Retail-company signals are accelerating, up 391200% QoQ.
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