Sandeep Karwa takes over as AJIO CEO as Reliance sharpens fashion etail bet
Reliance has installed Sandeep Karwa as CEO of AJIO, signaling a leadership reset at its flagship online fashion arm. The move lands amid a quiet funding week for Indian startups ($128M, down 56% WoW), with Scapia ($63M) and upGrad (~$38M) leading rounds and Snabbit pushing into salon-at-home beauty.
Indian startup weekly roundup: Sandeep Karwa named AJIO CEO; Country Delight raised Rs 65 cr debt; Snabbit entered salon-at-home beauty; Flipkart-India Post tie-up for Bharat commerce; Paytm launched teen Pocket Money; Swiggy's Indian-controlled status vote failed.
Why this matters
AJIO's CEO change reflects Reliance's intent to tighten execution in online fashion as competition from Myntra, Nykaa Fashion, and Meesho intensifies, with leadership churn a recurring theme across Indian etail in 2024-25.
Leadership signals steady at 77 in the last 90 days, indicating sustained C-suite churn across retail.
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