Reliance Retail launches AJIO Beauty, widening its digital challenge to Nykaa
Reliance Retail has introduced AJIO Beauty, combining AJIO’s fashion-led audience with Tira’s beauty capabilities. The platform lists more than 1,500 Indian and global brands and says it can deliver across 19,000-plus pin codes.
Reliance Retail launched AJIO Beauty, integrating AJIO’s fashion audience with Tira’s beauty expertise. The platform carries over 1,500 brands across beauty categories and delivers to more than 19,000 pin codes, escalating competition with Nykaa and Myntra Beauty.
Why this matters
AJIO Beauty extends Reliance Retail’s recent expansion across channels, following Netmeds’ first offline pharmacy store in Chennai and JioMart’s rollout through WhatsApp and kirana partnerships.
Omni-channel activity is steady, with 1,520 signals recorded in the past 90 days.