Reliance Retail took Netmeds offline with first Chennai pharmacy store
Resurfacing a January 2023 move, Reliance Retail opened a Netmeds store in Chennai, extending its digital pharmacy brand into physical retail and signalling an omnichannel push in pharmaceutical retail.
Reliance Retail entered offline pharmaceutical retail by opening a Netmeds store in Chennai, extending the digital pharmacy brand into physical retail.
Why this matters
The Netmeds store followed Reliance Retail's earlier JioMart rollout through WhatsApp and kirana partnerships, extending its digital-to-physical retail play as major Indian retailers continue expanding offline stores.
Omni-channel is steady, with 1,508 signals recorded in the past 90 days.