Reliance Retail's national JioMart rollout via WhatsApp and kirana partnerships resurfaces from June 2020
Resurfacing a June 2020 move, Reliance Retail scaled JioMart beyond select cities, using WhatsApp-led ordering and digital tools such as PoS systems to connect consumers with kirana stores, merchants, manufacturers and farmers.
Reliance Retail plans to scale JioMart nationally, linking customers, kirana stores, manufacturers and merchants through physical-digital infrastructure. The platform uses WhatsApp for ordering and is onboarding merchants with technology including PoS systems.
Why this matters
The resurfaced 2020 JioMart move provides context for Reliance Retail's recent omni-channel activity, including taking Netmeds offline with a Chennai pharmacy store and broader offline store expansion among major Indian retailers in FY26.
Omni-channel is steady at 1,500 signals in 90 days; no QoQ change figure was provided.