Chupps targets six exclusive stores and ₹25 crore turnover by March 2027

Mumbai-based comfort-footwear brand Chupps is scaling through 3,000-plus retail touchpoints, marketplaces and owned stores. The company, which sells about 100,000 pairs monthly, projects nearly 50% annual growth over the next two years.

— Filed Fri, 24 Jul, 2026, 12:19 IST · Source IMAGES Business of Fashion · Updated

Mumbai-based Chupps Footwear is scaling its open-footwear business through 3,000-plus touchpoints, marketplaces and owned stores. Backed by investor-advisor Ajinkya Rahane, it targets Rs 25 crore annual turnover, 50% annual growth and six exclusive stores by March 2027.

Why this matters

No related recent Chupps signals were supplied. The plan extends Chupps’ current mix of 3,000-plus touchpoints, marketplaces and owned stores with a six-store exclusive format target.

Omni-channel is steady, with 1,473 retail signals recorded in the past 90 days.