Resurfacing Myntra's June Singapore launch, India still its core market
CEO Nandita Sinha had detailed Myntra Global's Singapore debut, which launched in early June 2025 targeting the 650,000-strong Indian diaspora, with 30,000 pre-launch users. India remains the anchor market, where e-fashion penetration below 15% and Gen Z demand signal long runway for its 100 million-plus customer base.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as its core market with strong e-fashion growth potential and Gen Z focus.
Why this matters
Reinforces Myntra's dual-track strategy: a Singapore beachhead via Myntra Global for the Indian diaspora, while doubling down on its home market, as CEO Nandita Sinha reiterated India stays the strategic core.
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