Resurfacing a June 2025 move: Myntra launched Myntra Global in Singapore, targeting Indian diaspora while defending home turf
Revisiting CEO Nandita Sinha's June 2025 international play via Myntra Global, which entered Singapore to serve 650,000 resident Indians with 30,000 pre-launch signups. The company aimed for a 12-15% initial consumer share abroad while banking on India's sub-15% e-fashion penetration and 100M+ customer base to sustain domestic leadership.
Myntra CEO Nandita Sinha details global expansion via Myntra Global in Singapore targeting the Indian diaspora, while reinforcing domestic leadership across fashion, beauty and lifestyle, citing India's under-penetrated e-fashion market and Gen Z demand.
Why this matters
The Singapore launch operationalizes CEO Nandita Sinha's repeated pledge of global growth with India at the core, marking Myntra's first concrete cross-border move via Myntra Global.
Retail-company signals are accelerating, up +874100% QoQ.