Resurfacing a February 2026 Move: Nykaa Set to Exclusively Manage Kiehl’s India Operations for L’Oréal Luxe
In a deal dating back to February 2026, Nykaa will run Kiehl’s India business across brand outlets, Kiehls.in, digital channels and multi-brand distribution, while adding the premium skincare label to its omnichannel network and select-city Nykaa Now service.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. The premium skincare label will also join Nykaa’s omnichannel network and select-city Nykaa Now delivery service.
Why this matters
Nykaa’s February 2026 Kiehl’s deal follows recent signals covering its takeover of Kiehl’s India operations and the exclusive L’Oréal Luxe agreement, reinforcing attention on Nykaa’s omnichannel expansion.
Omni-channel signals are accelerating, up 184,200% QoQ.