Nykaa's takeover of Kiehl's India operations resurfaces as part of expanded L'Oréal Luxe partnership
Resurfacing a February 2026 move, Nykaa will exclusively manage Kiehl's India across brand outlets, Kiehls.in, digital channels and multi-brand distribution, bringing the skincare label into its omnichannel and logistics network.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, covering brand outlets, Kiehls.in, digital channels and multi-brand distribution. The partnership integrates Kiehl’s into Nykaa’s omnichannel and logistics network, expanding Nykaa’s role beyond retail partner.
Why this matters
The update follows recent signals that Nykaa is set to exclusively manage Kiehl's India and take over its operations from L'Oréal Luxe, reinforcing the expanded L'Oréal Luxe partnership.
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