Nykaa's takeover of Kiehl's India operations from L'Oréal Luxe resurfaces
Resurfacing a February 2026 move, Nykaa exclusively manages Kiehl's India across brand outlets, Kiehls.in, digital channels and multi-brand retail, adding the premium skincare label to its omnichannel network and delivery infrastructure.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. The premium skincare label will join Nykaa’s omnichannel network and use its logistics and Nykaa Now delivery capabilities.
Why this matters
The resurfaced move follows recent signals on Nykaa taking over Kiehl's India operations under an exclusive L'Oréal Luxe agreement, extending Nykaa's role across owned stores, digital and multi-brand retail.
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